What was the intent of each site visitor or each email opened? not just what the person happened to click on. Tracking and monitoring all activities that your target prospect does internally and externally provides an indication of preference, level of interest and true intent.
Gain a deep understanding of the context of each visitor’s interests and intent and ultimately predict the accounts buying propensity. Which products or content are of most interest and what could be underlying opportunity lying in this interest? Leverage MASQ’s context discovery capability which tracks site metadata to understand the visitor’s preferences and also assess sentiment of target account across multiple external channels to predict the who, what and when questions related to marketing.
Discovery of buyer intent, which is aggregated by tracking web-based impressions from multiple external B2B content sources, these impressions are then matched to corresponding account domains and built into named accounts. Spike, when discovered, validates the old adage of “finding a needle” in the haystack”. We use IP tracking to triangulate account IDs.
Estimate the size of the opportunity and time for conversion of an opportunity into a customer. Uniquely segment your opportunities with revenue potential, propensity for conversion, highest retention grade prospects etc
Score and prioritize all opportunities and customers for cross sell and up sell potential. Enriching accounts with relevant details to make them qualification ready, discovering cross-sell opportunities extrinsically and internally
Create advanced segments of your accounts across multiple parameters such as revenue success, execution ability, new territory, target industries. Know how you stack up against competitive landscape and drive effective sales campaigns.
Jump start your ABM campaigns on your existing accounts with building portfolio based named account lists. MASQ™ automatically creates a deep ideal customer profile after mining and modeling transactional, marketing and external data. The product loads additional decision makers and intent on portfolio opportunities which are then made available to you for downloads through prospect DNA parameters.
How about your potential customers, the better you can deliver relevant messaging to the right people at the right time. Use this worksheet to identify key traits for the various descision.
| ABM Overview Sheet | ||
|---|---|---|
| Industry | Company Size | Revenue |
| Company Name 1 | Mid Size, employees 100-500 | $50M |
| Company Name 2 | Big Size, employees 5001-1000 | $800M |
| Named Accounts | ||
| Named Accounts | Targeted Personas (Department, Job Title) | Responsibilities |
| Campaign Content Assets (Key pieces of content & creative required to leverage or create the campaigns) | ||
| Webinar | Video Testimonials | Customer Case Studies |
| Keywords in that particular industry Personas or decision makers Editor articles published, context, keywords topics covered | ||
Enrichment is crucial in filling up data voids by providing complementing insights into a lead’s needs, interests, and intent and combining data from unstructured information culled from the open and social web enhancing the ability of a scoring mechanism to perform logical segmentation, directing you to your best sales opportunities.
LineIntent’s predictive analytics platforms features advanced technology to transform unstructured data from the web into a usable format that is actionable with the most up-to-date information.
Enrichment done on a continuous basis and in real time taking into account rapidly changing indicators from web sources that can influence scoring frameworks. Ongoing lead enrichment helps sales and marketing teams high values leads based on an integrated view that accounts for a wide range of factors.
Identify the unique attributes of your most relevant prospects that are most likely to convert through LineIntent’s Prospect DNA. It helps you to identify, define & quantify the lift of each attribute which can be a key towards achieving goals across all functions.(Marketing ROI – CMO, CRR Lift – CRO, Sales cycle reductions for SDR’s etc)
Discover intricate details about your marketing, story and revenue stories
Export key accounts providing the highest qualifications within customizable parameters
What are the attributes that have provided you the highest portfolio specific lift
Identify key attributes of prospect which are driving the highest CRR lift
Identify key attributes of prospect driving a the highest marketing ROI
Identify key attributes driving a reduction in your sales cycle
